Indonesian Millennials’ Coffee Craze May Spur Record Consumption
- Domestic demand may surge 36% to 5.3 million bags this year
- Coffee shops have become the go-to places for young people
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An irrepressible thirst for caffeine among Indonesia’s millennials is set to drive domestic coffee demand to historic highs, potentially tightening global supplies.
Demand may surge almost 36% from a year earlier to 5.3 million bags in 2019, said Moelyono Soesilo, head of specialty coffee and industry at the Association of Indonesian Coffee Exporters and Industries. That’s about half of the country’s estimated output of 11.5 million to 12 million bags.