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Delta Air Says the Quest for Instagram Photos Is Stoking Demand for Flights

Tourists take selfies in front of the Eiffel Tower in Paris, France.

Tourists take selfies in front of the Eiffel Tower in Paris, France.

Photographer: Vanni Bassetti/Getty Images
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Delta Air Lines Inc. says it’s getting a boost from young adults looking to jazz up their social-media accounts.

One attraction, says Chief Marketing Officer Tim Mapes, is the chance to take Instagram-friendly pictures in front of historic monuments such as the Eiffel Tower. Another draw: visiting filming locations for television shows such as Game of Thrones, which has made use of scenery from the U.K. to Croatia.