Delta Air Says the Quest for Instagram Photos Is Stoking Demand for Flights
Tourists take selfies in front of the Eiffel Tower in Paris, France.
Photographer: Vanni Bassetti/Getty ImagesThis article is for subscribers only.
Delta Air Lines Inc. says it’s getting a boost from young adults looking to jazz up their social-media accounts.
One attraction, says Chief Marketing Officer Tim Mapes, is the chance to take Instagram-friendly pictures in front of historic monuments such as the Eiffel Tower. Another draw: visiting filming locations for television shows such as Game of Thrones, which has made use of scenery from the U.K. to Croatia.