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Delta Air Says the Quest for Instagram Photos Is Stoking Demand for Flights

Tourists take selfies in front of the Eiffel Tower in Paris, France. — Tourists take selfies in front of the Eiffel Tower in Paris, France.
Photographer: Vanni Bassetti/Getty Images

By

Mary Schlangenstein

August 27, 2019, 9:53 PM UTCUpdated onAugust 27, 2019, 10:27 PM UTC

Delta Air Lines Inc. says it’s getting a boost from young adults looking to jazz up their social-media accounts.

One attraction, says Chief Marketing Officer Tim Mapes, is the chance to take Instagram-friendly pictures in front of historic monuments such as the Eiffel Tower. Another draw: visiting filming locations for television shows such as Game of Thrones, which has made use of scenery from the U.K. to Croatia.