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News Corp’s Knewz App Aims to Protect Publishers From Google

News Corp. headquarters in New York.

News Corp. headquarters in New York.

Photographer: Michael Nagle/Bloomberg

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In their attempts to keep up with the times, media companies have trotted out some offbeat brands in recent years, including Tronc, Oath and Refinitiv.

Now News Corp. is giving it a try. The company has created an app called Knewz that will draw from hundreds of news sources and link directly to publishers’ sites, according to the Wall Street Journal, which is owned by News Corp. (The app is only “currently” called Knewz, the Journal says, so the name could change.)