The Clothing Brand for Preppies, Punks, and Bleeding-Heart Liberals

Outside Noah’s shop in New York, a smiling family of tourists stops to take pictures in front of a mural of a cartoon pig in a suit with the caption “Pig Brother is watching you.”

The references to author George Orwell’s dystopian novels Animal Farm and 1984 were also printed and sold on T-shirts and trucker hats as part of Noah’s 2019 spring collection. Because in today’s polarized climate, promoting in-your-face politics is clever business—and for this almost 5-year-old brand, it is the business.