YouTube Plans to End Targeted Ads on Videos Aimed at Kids
- Move to comply with FTC could dent ad sales for Google
- Groups that complained to regulators aren’t satisfied by fix
Photographer: Kiyoshi Ota/Bloomber
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To satisfy regulators, YouTube officials are finalizing plans to end “targeted” advertisements on videos kids are likely to watch, according to three people familiar with the discussion. The move could immediately dent ad sales for the video giant -- though not nearly as much as other proposals on the table.
The Federal Trade Commission is looking into whether YouTube breached the Children’s Online Privacy Act (COPPA). The agency reached a settlement with YouTube, but has not released the terms. It is not clear if YouTube’s changes to ad targeting are a result of the settlement. The plans could still change, said the people, who asked not to be identified citing an open investigation.