Facebook Executive Says New Privacy Feature May Dent Revenue
- Company took over a year to unveil ‘Off-Facebook Activity’
- Users can separate web browsing history from their profile
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Facebook Inc. is making good on a promise the company made following last year’s Cambridge Analytica scandal: It finally finished a feature that will let users separate their internet browsing history from their personal profiles.
The move is a risk for the world’s largest social media company because it could make Facebook advertising less accurate and potentially less valuable for marketers. Indeed, the executive leading the project, David Baser, said Facebook expects it to “decrease top-line revenue to some degree.”