Sunday Strategist: Kathmandu, the Patagonia of New Zealand, Is Coming to America
Breaking down the boldest bets in business
This article is for subscribers only.
Like a down-swaddled climber bound for the highest peaks, Kathmandu lands in America this week.
Outdoor gearheads will find the New Zealand-based company’s packs, parkas, and sleeping bags for the first time in 25 stores, including REI and Walmart’s Moosejaw. It’s a bold move into a cold, crowded market.