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Amazon Tests ‘Top Brand’ Label for Some Big-Name Fashion Sellers
- Move could ease Amazon tension with consumer goods companies
- Brands criticized Amazon for counterfeits, private label push
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Amazon.com Inc. is designating products sold by certain companies as “top brands,” a test that if widely implemented could ease tension between the online retail giant and big-name companies used to favorable positioning at brick-and-mortar retailers.
The company appended a “top brand” label to products from Speedo, New Balance, Under Armor and Fruit of the Loom in some product search results, Marketplace Pulse, a New York e-commerce research firm, said on Friday.