Aston Martin Is Making an SUV to Try and Revive Sales Growth
- New DBX model will add 4,000 to annual unit sales: CEO Palmer
- Stock trading 75% below last year’s IPO price on waning demand
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Aston Martin Lagonda Chief Executive Officer Andy Palmer said the company’s first sport utility vehicle arriving later this year will be crucial for the British luxury-car maker, which is trying to revive sales growth and rebuild investor trust.
The DBX will add about 4,000 units to annual deliveries after its launch in late 2019, Palmer told reporters in Tokyo. The automaker cut its overall sales target for this year by 11% last month to a minimum of 6,300 cars.