Sports

Mets Playoff Push Means Advertisers Pay Double on Team-Owned SNY

SNY President Steve Raab says winning allows for higher rates
SNY charges about $8,000 for 30-second spot during Mets games

Pete Alonso of the Mets celebrates his game-winning home run against the Miami Marlins on Aug. 5.Photographer: Steven Ryan/Getty Images

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By Scott Soshnick and Eben Novy-Williams

August 14, 2019 at 3:34 PM UTC

The only thing climbing faster than the New York Mets in the standings are the advertising rates on the team’s SNY regional sports network.

Ratings over the past 10 games, eight of which were Mets wins, have skyrocketed about 40%. The increase in eyeballs has prompted the team’s network to double what it charges for its remaining inventory of 30-second commercials, SNY President Steve Raab said on the Bloomberg Business of Sports podcast that airs Thursday.