Deals
Comcast’s Sky to Test Pay-Per-Match Approach With German Soccer
- Fans would buy one-off access to games on Onefootball platform
- More flexible approach may help Sky to secure younger audience
Photographer: PAtrik Stollarz/AFP via Getty Images
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Comcast Corp.’s European business Sky plans to show top soccer matches in Germany on a pay-per-view basis, pushing beyond its fixed subscription model in an effort to entice younger fans, according to people familiar with the matter.
A partnership with digital platform Onefootball could go ahead close to the beginning of the new season on Friday and would cover German Cup and second-division Bundesliga 2 games, said one of the people. It would mark the first time that Sky has offered viewers anywhere the opportunity to watch a single match for a one-time fee.