Philadelphia Cheese, VW Ads Banned Under New Gender Stereotyping Rules
The still frame from the Mondelez ad for Philadelphia soft cheese.
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Television ads showing two dads leaving a baby on a restaurant conveyor belt and men being adventurous while a woman sits next to a pram are the first to be banned under new gender stereotyping rules.
Some 128 viewers complained to the Advertising Standards Authority (ASA) about a Mondelez ad for Philadelphia soft cheese featuring two new dads leaving a baby on a restaurant buffet conveyor belt while they were distracted by the food.