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Subscriber OnlyTechnologyDealsVerizon to Sell Tumblr as Part of Scaling Back Media AmbitionsAutomattic, owner of WordPress, will acquire the businessBlogging platform to sell for small fraction of previous priceByScott Moritz+FollowAugust 12, 2019, 8:44 PM UTCVerizon Communications Inc. agreed to sell the blogging platform Tumblr to Automattic Inc., the latest sign the wireless giant is dismantling its online empire.Terms of the transaction weren’t material, Verizon said, suggesting Tumblr sold for a tiny fraction of the $1.1 billion it fetched in 2013. Verizon acquired the site as part of its 2017 purchase of Yahoo.
