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Verizon to Sell Tumblr as Part of Scaling Back Media Ambitions

  • Automattic, owner of WordPress, will acquire the business
  • Blogging platform to sell for small fraction of previous price

Verizon Communications Inc. agreed to sell the blogging platform Tumblr to Automattic Inc., the latest sign the wireless giant is dismantling its online empire.

Terms of the transaction weren’t material, Verizon said, suggesting Tumblr sold for a tiny fraction of the $1.1 billion it fetched in 2013. Verizon acquired the site as part of its 2017 purchase of Yahoo.