Pork Giant Smithfield Pushes Into the Market for Plant Protein

The Pure Farmland line of plant-based protein products.Source: Smithfield Foods
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The world’s largest pork processor is entering the fast-growing market for plant-based protein.

Smithfield Foods, a $15 billion food company, is launching a new line of soy-based products under its Pure Farmland brand, including burgers, meatballs and breakfast patties, according to a statement on Monday.