Amazon-Backed Deliveroo Pulls Out of Germany in Abrupt Retreat
- Company will put resources into developing other EU markets
- Deliveroo is said to not rule out return to Germany in future
Photographer: Sean Gallup/Getty Images
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Amazon.com Inc.-backed food-delivery service Deliveroo announced an abrupt retreat from Germany after more than four years, a casualty of increasingly cut-throat competition tearing through the industry.
The service will cease operations in Europe’s largest economy on Aug. 16, telling customers in an email Monday that it can no longer offer the desired “brilliant” service standard. Instead, Deliveroo will focus on “growing our operations in other markets around the world.”