How to Spend $100,000 on a Car While in Line at the Grocery Store

Bring a Trailer started as an enthusiast website. Now, traditional car auction houses are taking notice—and starting to compete on its level.

The Bring a Trailer offices in San Francisco on June 23, 2019.

Photographer: Beck Diefenbach

Eli Kogan lives the type of life about which many auto fanatics dream.

The twentysomething Arizona resident owns a members-only car club and a dozen special toys, including a big black Mercedes-AMG G 63 SUV, a Porsche 997 RS track-ready sports car, and a Lago Green 1956 Porsche 356, plus many high-powered and beloved Ducati motorcycles. He knows a prize when he sees it.