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Disney Goes After Netflix With $13-a-Month Streaming Bundle

  • Package includes family programming, sports and TV library
  • Low price also could be headache for new HBO Max service
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Walt Disney Co. is pricing a new bundle of streaming services at a surprisingly low $12.99 a month, challenging Netflix Inc. with a package that includes family programming, live sports and a deep library of television shows.

The entertainment giant announced the combined pricing for Disney+, ESPN+ and Hulu on a conference call Tuesday with investors. It will debut as part of the November launch of the Disney+ service and represents a near 30% discount to their individual prices.