Kroenke’s $5 Billion NFL Stadium Lands American Air as a Sponsor

Carrier wins 10-year naming rights to 2.5-acre entrance plaza
Stan Kroenke’s stadium will be home to NFL’s Rams, Chargers

Rendering of American Airlines Plaza at the new L.A. Stadium and Entertainment District.Source: LA Stadium

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By Scott Soshnick

August 6, 2019 at 5:35 PM UTC

Updated on

August 6, 2019 at 10:46 PM UTC

American Airlines will pay $90 million over 10 years to sponsor the new home of the NFL’s Rams and Chargers, becoming the first official partner for billionaire Stan Kroenke’s new Los Angeles Stadium.

American Airlines agreed to sponsor the 2.5-acre space that serves as main entrance to the $5 billion Inglewood, California, stadium, which doesn’t have a naming-rights partner yet, according to a person with knowledge of the matter.