India Proposes User Safeguard Rules for E-Commerce Platforms
- Guidelines require websites to give details about sellers
- Department of Consumer Affairs invites feedback by Sept. 16
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India is proposing a series of consumer safeguards that forbid e-commerce companies such as Amazon.com Inc. and Walmart Inc.-owned Flipkart Online Services Pvt. from influencing pricing, adopting unfair promotion methods or misrepresenting the quality of goods and services.
E-commerce companies must self-declare compliance and also provide a way for customers to contact them directly, said the proposed e-Commerce Guidelines for consumer protection 2019, published on the Department of Consumer Affairs website. The department invited parties to provide feedback by Sept 16.