TV Networks Stuff in More Commercials Despite Vows to Cut Back
- Advertising loads continue to rise as cable ratings decline
- Viacom has most commercials, more than 14 minutes per hour
Photographer: Pham Anh Tho/Moment RF via Getty Images
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Notice more TV ads lately? You’re not imagining it.
The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That’s despite years of promises to cut back on ads.