YouTube Tweaked Algorithm to Appease FTC But Creators are Worried

A software update that came in July, without explanation, was designed to promote “quality” children’s videos

Photographer: Paul Bradbury/Caiaimage/Getty Images
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In early July, YouTube made a significant change to its software to boost what it deems “quality” children’s content, sending waves of traffic to certain video producers and burying other channels. The change came as the company tries to convince parents its service is safe for kids, and convince regulators that it isn’t violating the law.

The update immediately alarmed many YouTube creators who already feel that their livelihoods hang at the whims of mysterious algorithms.