Impossible Foods Gets FDA Color Nod, Plans Output Expansion
- Faux-meat company signs production deal with OSI Group
- Tie-up will help it keep up as it enters stores, more chains
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The Impossible Burger, so far only available at restaurants, could finally be making its way to U.S. grocery store shelves, giving chief rival Beyond Meat Inc. a new competitor inside retail. It also announced on Wednesday plans to produce more of the meat-free patties through a new collaboration.
In response to a petition submitted by Impossible Foods, the Silicon Valley-based maker of the eponymous burger, the U.S. Food and Drug Administration has amended its rules to call the use of soy leghemoglobin safe as a color additive in imitation beef, clearing a key hurdle in the company’s push to sell raw product inside grocery stores.