JPMorgan Says Robots Beat Don Draper in Writing Credit Card Ads
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Robots aren’t just trading on Wall Street, now they’re persuading consumers to sign up for credit cards.
JPMorgan Chase & Co. said Tuesday it signed a five-year contract with Persado Inc., a firm that develops artificial intelligence for creating marketing messages. The deal follows a pilot program where JPMorgan saw its click-through rates on ads jump by as much as 450% with the robot’s creative.