Hyperdrive

Porsche's Tesla Model S Rival on Track to Zoom Past 911

  • Taycan production could surge to 40,000 a year, beating 911
  • Porsche model is key for Volkswagen’s electric-car shift

Porsche’s Taycan electric automobile

Photographer: Alex Kraus/Bloomberg

Porsche’s iconic 911 sports car, which shaped the German brand’s luxurious appeal for decades, may soon be eclipsed by the battery-powered Taycan in terms of deliveries.

Just over a month before its official unveiling in September, Porsche has already amassed deposits for nearly 30,000 Taycans, and the early haul supports plans to lift annual production of the brand’s first all-electric model to 40,000 vehicles, Evercore ISI analyst Arndt Ellinghorst said Monday in a note.