Tencent, GIC, BlackRock Raise Stakes in China’s Weimob

  • Weimob and shareholders are said to have raised $180 million
  • The firm helps companies with online commerce and marketing
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Tencent Holdings Ltd., Singaporean sovereign wealth fund GIC Pte and BlackRock Inc. increased their stakes in Weimob Inc. through a share sale that’s said to have netted $180 millionBloomberg Terminal.

Weimob, which has a market value of about $1.2 billion, will use the proceeds to bankroll technology development, it said in an emailed statement. The six-year-old company, which went public in Hong Kong this year, helps businesses fine-tune their online commerce and marketing strategies. It’s now expanding its business in targeted marketing, product displays and payment processing. Tencent is an existing backer, a relationship Weimob has leveraged to help small businesses market across the internet giant’s social networking platforms.