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‘Love Island’ Helps ITV Beat First-Half Ad Sales Forecast

  • British broadcaster saw ad sales fall 5%, less than expected
  • ITV CEO has been diversifying away from ad-dependent business
A visitor stands in the reception area of the ITV Plc headquarters and television studios in London.

A visitor stands in the reception area of the ITV Plc headquarters and television studios in London.

Photographer: Chris Ratcliffe/Bloomberg
Updated on

ITV Plc’s advertising sales fell less than forecast in the first half of the year as it benefited from strong viewing of its “Love Island” show and growth in online revenue.