Budget Cars Narrow the Gap with Luxury Brands in Terms of Owner Love
This article is for subscribers only.
Money can’t buy you love, at least when it comes to your daily drive, according to a J.D. Power study of new-car buyers’ emotional attachment to their vehicles. While premium brands rank highest in terms of satisfaction among U.S. car owners, the market research firm said cheaper mass-market nameplates are catching up quickly.
J.D. Power said the study, the results of which were released Wednesday, shows average scores for all brands rose to 823 on a 1,000-point scale, up from 820 in 2018, due mainly to better infotainment and advanced safety systems.