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Shopify Nips at Amazon With Hassle-Free Shipping for Small Firms
- U.S. fulfillment network is latest push from Canada tech star
- Profit elusive but CFO says now not time to take foot off gas
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Same-day shipping is becoming the norm for online shoppers but for smaller merchants it can be a logistical nightmare. That’s where Shopify Inc. can step in, says Ric Kostick, chief executive officer of 100% PURE.
The natural skincare company ships up to 5,000 orders a day from its own warehouse in San Jose, California. That works fine for customers on the West Coast but it can take up to a week to get its bamboo blur powder and coconut shower gel to the rest of the U.S. The company contemplated setting up an East Coast warehouse but the prospect was technically daunting.