Sports
NBC Expects Record 2020 Olympics Ad Sales Topping $1.2 Billion
A person takes a photo of an Olympics decoration in Tokyo on July 23, 2019.
Photographer: Kazuhiro Nogi/AFP via Getty Images
NBC expects to hit a record for advertising sales during the Summer Olympics next year in Tokyo, surpassing the $1.2 billion in commercials it sold for the 2016 Rio games.
Dan Lovinger, executive vice president for advertising sales at NBC Sports, said the company was “significantly ahead” of where it was at this point four years ago. The Rio games reaped the highest ad sales ever for an Olympics, he said. The $1.2 billion generated that year was 20% higher than the previous record for an Olympics, when NBC sold about $1 billion in commercial time for the 2012 London games.