Walmart Deepens Store-Digital Integration as Web Unit Struggles
- Retailer’s store-based merchants maintain their independence
- Chief Customer Officer Whiteside adds more responsibilities
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Walmart Inc. is conducting its second U.S. restructuring in as many months to better integrate its money-losing online business with its 4,700 physical stores.
The world’s largest retailer will merge the logistics and finance teams for its e-commerce unit and stores, according to an internal memo obtained by Bloomberg News. The company’s merchandising operation, which makes critical decisions on what products to carry, when to carry them and at what price, will maintain separate teams “to enable focus and speed,” Chief Executive Officer Doug McMillon said in the memo.