Sports

World Cup Star Alex Morgan Looking to Launch Female-Focused Media Venture

Alex Morgan’s company will feature content by female athletes
Morgan, 30, scored six goals in the World Cup this year

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By Eben Novy-Williams

July 18, 2019 at 6:40 PM UTC

Alex Morgan, co-captain of the U.S. women’s soccer team that just won its second straight World Cup, is planning to launch her own media venture.

The company will focus on storytelling, specifically content for girls created by female athletes, Morgan said. She spoke to Bloomberg News following a Dick’s Sporting Goods event in New York City focused on youth sports participation.