Plant Protein to Become $85 Billion Business in Food Revolution

  • UBS also expects lab-grown food to be commercially viable
  • In a report, analysts forecast growth of 16% for smart farming
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The market for plant-based protein is set to surge over the next decade as part of a technological revolution in agriculture, according to UBS Group AG.

“Mock meat was an almost comical fad 20 years ago,” Wayne Gordon, senior Asia-Pacific strategist at UBS Global Wealth Management, said in a 67-page report. “It’s no laughing matter today, given the industry’s meteoric rise in recent years.”