Amazon Brand Wins Most Prime Day Spending Despite Competition
- Walmart, EBay and Best Buy also promoted sales to win shoppers
- Amazon said sales surpassed Black Friday and Cyber Monday
An employee seals a box with Prime Day branded packing tape inside an Amazon.com fulfilment center during the online retailer's Prime Day sales promotion day in Koblenz, Germany.
Photographer: Krisztian Bocsi/BloombergThis article is for subscribers only.
Amazon.com Inc. captured the bulk of online spending during the first 24 hours of its Prime Day event, showing that customers continue to flock to the site for deals despite competing discounts offered by Walmart Inc., EBay Inc. and Best Buy.
Online shoppers spent more than 10 times as much money on Amazon in the first day than they did on Walmart and EBay combined, according to e-commerce research company Edison Trends. Sales in the first 24 hours were up 53% compared to the same period of last year’s Prime Day, Edison said.