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Pearson Signals Demise of the College Textbook in Digital Drive

  • Company will focus on regular digital updates of U.S. titles
  • Digital business now accounts for almost two-thirds of sales
relates to Pearson Signals Demise of the College Textbook in Digital Drive

The world’s biggest educational publisher will release all future editions of its U.S. titles digitally first, as students dump their traditional textbooks and switch to online learning.

Britain’s Pearson Plc used to rely heavily on selling the chunky, expensive textbooks that students needed to pass their exams. The arrival of cheaper information online and a new trend for renting rather than buying course materials forced it into a painful adjustment.