Economics

Burberry Surges as New Designer’s Looks Boost Brand in China

Store sales grow at double the rate analysts had expected
Sales in mainland China rise in the mid-teen percentages

Store sales beat projections as Riccardo Tisci’s designs sold well in China. Bloomberg’s Robert Williams reports.Source: Bloomberg

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By Robert Williams

July 16, 2019 at 6:20 AM UTC

Updated on

July 16, 2019 at 9:05 AM UTC

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Burberry Group Plc surged as demand for its social-media-savvy designer’s revamped looks took off in China.

Store sales rose 4% on a comparable basis for the three months through June, double the rate analysts predicted. New collections from Riccardo Tisci, who joined the U.K. luxury brand last year after winning fame at the French fashion house Givenchy, delivered strong double-digit percentage growth, Burberry said Tuesday.