Technology

Instacart Hounds Workers to Take Jobs That Aren’t Worth It

Dozens of workers say the company’s app hectors them to take on low-paying grocery deliveries—and doesn’t stop there.

Illustration: Jack Sachs for Bloomberg Businessweek
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When Instacart’s eponymous grocery delivery app gets a new order in, it typically alerts a nearby “full-service shopper,” its term for the worker who gathers and delivers the groceries, by sending the order to the worker’s phone with a bright green “ACCEPT” button and a repetitive pinging sound. But even if that shopper—who ostensibly has the flexibility to reject a gig—decides the latest one isn’t worth the time and effort, the on-demand food delivery platform usually doesn’t offer an option to decline.

Workers are forced to entirely mute their phone, close the app, or sit through about four minutes of that strange pinging, which many say sounds like a submarine’s sonar and some compare to a time bomb. Those who wait it out sometimes wind up having to do it all over again when the same job pops back up in their queue. To avoid that, people often take jobs they didn’t want, says Buffalo, N.Y., Instacart worker Eric Vallett, who has tapped ACCEPT more than once to avoid another series of pings. “You just want to get away from that sound,” he says.