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You Can Now Sweat in Lululemon’s Gear Before Buying It
Its new Chicago location offers HIIT, yoga classes for $25 each as the retailer leans into experiences.
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Lululemon Athletica Inc. is flexing its muscles—by opening a gym.
On Thursday, the high-end yoga pants maker will open a Chicago store where shoppers can work out like at a traditional fitness studio. And if visitors forget their own gear, they can borrow a Lululemon outfit to sweat in and return—it’s washed between each use—in hope they’ll end up buying (an unworn version) of the item when the workout’s over.