A Whole Foods Basket of Goods Is Just 2.5% Cheaper in the Amazon Era

Amazon.com Inc.’s $13.7 billion purchase of Whole Foods Market spawned endless speculation about how the internet giant would change the upscale grocer. Two years later, we’ve got an answer: Ten bucks.

That’s how much the cost of a basket of goods has gone down for Prime members, according to Gordon Haskett Research Advisors, which has tracked one store in Princeton, N.J., nine separate times since the deal closed in August 2017. And those price cuts have come primarily in two categories -- produce and dairy -- while other items have largely stayed the same or, in the case of bread and snacks, even increased.