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PepsiCo Finds Elusive Soda Success With Mountain Dew for Gamers

  • Strong sales of caffeine-boosted drink buoys quarterly results
  • Energy drinks resonate despite consumer aversion to sugar
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Mountain Dew For Gamers
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PepsiCo Inc., trying to navigate a generational decline in cola consumption, has found one surprise niche: Mountain Dew for gamers.

The beverage giant’s caffeine-boosted “game fuel” drink, aimed at video-game enthusiasts competing in tournaments, is selling so well that it can’t keep its re-sealable cap in stock.