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Crate & Barrel Betting Diners Will Eat a Meal and Buy the Table
- Adding restaurant will drive more traffic to store, CEO says
- A successful launch could lead to eateries in more stores
Crate & Barrel dining coming to Chicago.
Source: Crate & Barrel
Crate & Barrel is cooking up a new business strategy to draw people to its home furnishings, opening a full-service restaurant this month inside a suburban Chicago store.
Diners at “The Table at Crate” can have a meal on plates, chairs and tables, most of which are also for sale at the Oak Brook, Illinois, store. And if the concept performs well in terms of foot traffic and customer engagement, the company will consider bringing the eateries to more of its 100-plus stores, Chief Executive Officer Neela Montgomery said.