Hyperdrive
BMW Takes on VW and Tesla With $36,400 Electric Mini Cooper
- Mini will be BMW’s second battery car after i3 launch in 2013
- Carmaker in more cautious than rivals in moving into market
BMW AG’s first electric Mini will hit the streets by the end of the year, targeting urban buyers and giving the German manufacturer more ammunition to compete with Volkswagen AG’s ID.3 hatchback and Tesla Inc.’s Model 3.
The 32,500 euro ($36,400) car adds an electric motor and battery to the existing three-door Mini Cooper SE, which was developed with a battery version in mind, the Munich-based carmaker said Tuesday after unveiling the vehicle in Rotterdam.