Shiseido’s Beauty App Promises Perfect Skin — at $92 a Month
- Smartphone app, personalized machine offer custom skincare
- Product is latest sign of beauty industry adopting technology
Photographer: Tomohiro Ohsumi/Bloomberg
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Shiseido Co. is making it easier for customers to benefit from — and pay for — perfect skin.
For 10,000 yen ($92) a month, customers will be able to access the Japanese cosmetics maker’s skincare subscription service, called Optune. Using a smartphone app that analyzes skin and a dispenser with five serum cartridges, Shiseido says it can deliver the most appropriate skincare formula for women.