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Sunday Strategist: How LaCroix Lost Its Fizz
Breaking down the boldest bets in business.
SAN ANSELMO, CALIFORNIA - MARCH 08: LaCroix sparkling water is displayed on a shelf at a Safeway store on March 08, 2019 in San Anselmo, California.
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It was an intoxicating few years, but the long, nasty LaCroix hangover is here.
National Beverage, the fizzy-drink maker, served up a tepid financial update last week, as Coca-Cola’s Topo Chico and PepsiCo’s bubly continued to siphon off its share.