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Anheuser-Busch Buys ‘The Fat Jewish’ Wine Brand
- Brewer to buy remaining stake in Babe, ’White Girl’ rosé maker
- Deal marks Anheuser-Busch’s largest wine investment ever
Josh Ostrovsky with the Babe mascot.
Photographer: Rob Kim/Getty ImagesThe world’s biggest brewer is betting on a wine brand that made its name on social media.
Anheuser-Busch InBev, searching for growth as consumers turn away from mass-produced beer brands like Budweiser and Bud Light, is taking full control of Babe Wine, which was co-founded by Instagram influencer Josh Ostrovsky, known by his handle “The Fat Jewish.”