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British Broadcasters Are Taking on Netflix. Again

  • Some analysts are already writing off home-grown platforms
  • Millions of TV viewers still defecting to Netflix and Amazon

In November 2007, a group of British broadcasters announced they were pooling their content in a “rich entertainment site,” allowing viewers to see their favorite shows via the internet whenever they wanted. Netflix Inc. had begun its U.S. streaming service that year and was still more than four years away from a U.K. launch.

Regulators blocked the plan by the British Broadcasting Corp. and its free-to-air rivals, fearing it would prevent new entrants. Netflix and Amazon.com Inc. have since swept in to claim around two-thirds of the country’s video streaming market.