Ford Looks to Cash In on Off-Roader Appetite for Fatter Tires
Automaker wants more of a cut from customers who accessorize their trucks with lift kits and monster wheels.
Tremor line of the Ford 2020 Super Duty pickup
Source: Ford
This article is for subscribers only.
Ford Motor Co. is going after a greater cut of a lucrative business: those willing to pay big bucks for pricey pickup accessories like big, off-road tires and kits to jack up their trucks.
Late this year, Ford will start offering a new Tremor package on Super Duty models that will boast fatter treads and could help beef up the company’s bottom line. Upgrades include 35-inch tires that Ford says will be the biggest available on a heavy-duty pickup and boost the ground clearance of the trucks to 10.8 inches.