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Coming to an MLS Stadium Near You: Liquor and Sportsbook Logos

  • League is loosening commercial restrictions on liquor, betting
  • New marketing will apply to stadium names and uniform patches
Photographer: Mike Stobe/Getty Images

Major League Soccer is lifting its marketing restrictions on liquor and sports betting, a move that could lead to “Jack Daniel’s Field” or a DraftKings logo on a uniform.

The MLS Board of Governors voted earlier this month to change its long-standing restrictions on clubs partnering with companies that operate sportsbooks or sell spirits. The league expects the new categories to help drive both fan engagement -- and revenue.