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Beyond Meat's Asia Ally Taking Alt-Pork to Swine Fever-Hit China

  • Green Monday plans to introduce plant-based pork by end-2019
  • Swine Fever outbreak, chronic ailments to spur demand in China
A selection of dishes made with the plant-based omnipork.
A selection of dishes made with the plant-based omnipork.Photographer: Paul Yeung/Bloomberg
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After its success distributing Beyond Meat Inc.’s mock beef patties in Asia, start-up Green Monday has a new food challenge: convince Chinese consumers to try its lab-grown meatless pork.

With Chinese consumers eating over half of the 79 million tons of pork consumed worldwide last year, the potential market for its mock pork -- made of pea, rice, shiitake mushroom and soy to mimic the taste and texture of the real thing -- is immense. That’s if they bite.