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With Slack Sitting Pretty, Its Bankers Eye More Direct Listings

  • Morgan Stanley, Goldman, Allen & Co. get listings stronghold
  • Direct listings may be alternative to IPOs for some companies
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Slack Debuts on NYSE After Shunning Traditional IPO

Slack Technologies Inc.’s trading debut was everything Wall Street wanted it to be: nothing flashy.

The company’s advisers anticipate that more firms will adopt the so-called direct-listing model for going public, and give the banks an edge over rivals who have little to no experience in pulling off a listing like Slack’s.