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Lululemon Men's-Only Stores Quietly Close After Short-Lived Runs
- Standalone shops in Toronto, NYC shut down with little fanfare
- Still, retailer plans to double its men’s revenues by 2023
Lululemon men's store, “The Local,” in Toronto.
Photographer: Steve Russell/Toronto Star via Getty ImagesThis article is for subscribers only.
Lululemon Athletica Inc. has quietly closed its men’s standalone stores in New York City and Toronto even as it plans to more than double its men’s business in the next five years.
The retailer found that guests respond better to Lululemon “as a dual-gender brand,” spokeswoman Erin Hankinson said when asked about the locations. “We continually test and learn at Lululemon -- which is what we did with the men’s stores.”